Hatched UX Design
& Online Presence
A playful egg-themed dating app where users “Hatch their Match” to spark real connections. We helped Hatched stand out by boosting online visibility, refreshing the user interface, and unifying the brand across print and digital platforms.
Website Experience
We worked closely with the Hatched developers to craft an engaging online experience that effectively showcased the advantages of using the app. I thoughtfully designed the illustrations and animations to narrate the complete story of the Hatched app. As a fun “Easter Egg”, we also introduced a night mode that users can enjoy when they visit the site during night-time hours.
We had the opportunity to improve the primary app screens, enriching the UX by incorporating feedback from user testing. Additionally, we explored a monetization strategy that involved offering users the option to acquire "egg yolks," an in-app currency, granting them access to premium features.
UI Refresh &
Monetization Strategies
Social Campaigns
Hatched's brand truly comes to life in their social media content. Extending the illustrative style to their Instagram platform enabled us to craft timely and engaging posts celebrating various events such as March Madness, Mother's Day, Pride Day, International Women's Day, and more. We also leveraged this platform to provide valuable dating education and share insightful statistics with their audience.
Out in the Wild
To promote the dating app effectively, we assisted Hatched in designing advertisements and print materials for various PR events.
